Mapping secara Digital Menggunakan Google Earth

Mapping secara digital menjadi alternatif cara mapping yang memiliki kelebihan-kelebihan tersendiri. Bisa diatur untuk menampilkan lokasi outlet berdasar tipe outlet atau kategori-kategori lain yang kita inginkan. Selain itu juga bisa diakses darimanapun selama ada jaringan internet. Saya sudah mencobanya untuk kota Nairobi dan hal ini bisa dilakukan tanpa biaya karena software-nya tersedia secara gratis. Bagi yang hendak mencoba, sudah saya buatkan langkah-langkah detail pembuatannya. Bisa didownload dari google drive Sawaz Center dengan judul 'Digital Mapping Tutorial'

Factory Visit

1. Essentially, factory visit is a kind of below the line marketing activity that somehow has lower cost than going to somewhere to do the activation. It reduces our marketers’ trip time and fuel, on the spot set up cost, permission cost, etc.
2. By showing our clean and sophisticated factory, the visitors will get good perception of our brand and product.
3.  It is assumed that factory visit experience will be an interesting experience. By having interesting experience, people are expected to tell their social circle. It becomes word of mouth marketing.
4.  In Kenya, so far we just invite school to send students to come to the factory. The other way which is done in Bandung plant: from the sales data it can be seen which areas still have low sales. Then the factory visit team go to that area, approaching the community leaders (pengajian, arisan, ketua RT, lurah, etc) to persuade the members/residents to visit Indomie factory. After the people agreeing to come, Indomie send bus to pick up the people on the day that has been agreed and take them to the factory.
5. Several important notes from the evaluation of factory visit in Mombasa:

• Ensure that all of the areas are clean and bright. Clean and brightness will create clean and hygiene image of Indomie on visitors’ mind
• Take documentation of the activity as an archive or content for social media as the promotion to attract another groups to come.
• Train one person with good product knowledge and public speaking to deliver the presentation and answer the questions. Beforehand, prepare the answer for questions which are most likely questioned by visitors. We are suggested to coordinate with Mr Sudaryatna. You also can to see from indomie.com
• Prepare a questioner to gain feedback and insight from the visitors. We also ask the visitors to write testimonials. Those can be used as social media content.

Controlling AR

1. We need to review outstanding AR routinely because if we don’t, there will be any outstanding for long time ago
2.  In term of preventing overdue AP happens, we can set credit limit. System will block a new order if the amount of that new order plus amount of all outstanding AR exceeds the credit limit.
3. Although the outstanding AR is still below the credit limit, but management can block the new order  if the outstanding AR is longer than tolerated months
4. Management can create incentive mechanism to motivate salesman to collect the AR before due date

Consumer Survey by Empowering Salesmen and Merchandisers

1. Understanding consumers is crucial for company
2. One way to get costumer understanding is gaining insight from the consumers themselves.
3. The salesmen or merchandisers most likely have insights from the market, but as long as it is not facilitated, it won’t be articulated as a report which can be read by the others, particularly the management.
4. That’s why it is good to give a frame in gaining insight. Concretely, we can give questioners which are same for all the salesmen and merchandisers.
5. With the same questioner, the data we get can be focused on predetermined topic of research. And with several samples, we can conclude better than only asking one respondent.
6. It can be low cost and not consuming much time. By asking our salesmen and merchandisers to get 1 or 2 respondents per day, by several days, we can get enough data which have already shown any insight.