Consumer Survey by Empowering Salesmen and Merchandisers

1. Understanding consumers is crucial for company
2. One way to get costumer understanding is gaining insight from the consumers themselves.
3. The salesmen or merchandisers most likely have insights from the market, but as long as it is not facilitated, it won’t be articulated as a report which can be read by the others, particularly the management.
4. That’s why it is good to give a frame in gaining insight. Concretely, we can give questioners which are same for all the salesmen and merchandisers.
5. With the same questioner, the data we get can be focused on predetermined topic of research. And with several samples, we can conclude better than only asking one respondent.
6. It can be low cost and not consuming much time. By asking our salesmen and merchandisers to get 1 or 2 respondents per day, by several days, we can get enough data which have already shown any insight.